Chef David - Fatty Mart
6.9M TikTok Views (60 days - @chefdavidkuo)
12.4M IG Views (60 days - @chefdavidkuo)
199.1k New Followers (60 Days - @chefdavidkuo)
“Spend enough time watching chef David Kuo’s social media accounts and there’s a prevailing sense that the Westside chef can sort of do anything when it comes to ingredients.”
THE PARTNERSHIP
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In January of 2023, Chef David, the founder of Little Fatty, came to us with a mission. His goal on social media was twofold: to promote his latest venture, Fatty Mart (opening this year), and to create a lasting culinary legacy for his two sons.
Through educational videos, Chef David wanted to share his exciting plans for the market, while encouraging young chefs to try something new!
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When Chef David joined The Creator Code, our team immediately got to work, brainstorming innovative content ideas that would not only showcase current trends across TikTok, Instagram, and YouTube, but also showcase David's personality.
One such successful strategy was the introduction of the "Super Tips Series", a collection of witty short-form videos teeming with valuable pieces of advice aimed at his sons, as well as those who aspire to become chefs.
The very first episode of the "Super Tips" series, featuring an ingenious "meatball hack", quickly struck a chord with viewers and went viral soon after.
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Initially conceptualized as a means to share video recipes with his sons, David's idea rapidly transformed into a social media sensation, spreading culinary wisdom through platforms like TikTok, Instagram, and YouTube.
After over 30M views cross-platform (@chefdavidkuo and @fattymartla combined), The Creator Code and Chef David continue to devise short-form videos highlighting handy cooking tips and tricks for aspiring chefs.
In turn, this widespread exposure led to a surge of customers for David's restaurant, Little Fatty, and their new venture, Fatty Mart.
