The Lopez Family

Bricia, Paulina, and Fernando Lopez operate LA’s beloved Guelaguetza and I Love Micheladas. Hand-in-hand, they frequently plan events throughout Los Angeles. These events include Smorgasburg and I Love Micheladas’ First Friday’s. In 2023, the siblings reached out to us and asked us for our help on social media. Their content frequently includes:

• First Fridays

• Smorgasburg

• Guelaguetza

• I Love Micheladas

• Asada: The Art of Mexican-Style Grilling (Cookbook)

• Oaxaca: Home Cooking from the Heart of Mexico (Cookbook)

• 2 Airbnbs in Oaxaca

• 1 Airbnb in Los Angeles

Within our onboarding call for the Lopez family, we discovered that their excitement lies in building a community around their culture.

Our team set out to create content on their personal social media pages to promote all their different ventures. From flying to Oaxaca to showing behind the scenes of First Friday’s, this provided them with a platform to discuss what’s coming with their ventures. In return, it builds brand recognition.

Since our partnership has begun in 2023, the Lopez’s have reached over 35 viral videos, and have seen a total of 58k+ followers join their journey.

“It’s an investment, but it’s an investment in your restaurant, in your business, in your brand. We have seen an amazing response because we found the right team. They get us. They really took the time to get to know us, to know our brand voice, to know what we’re about, to know what the brand is about. It’s really important to find that right partner to work with.”

- Paulina Lopez